SERVICES
WE OFFER A RANGE OF SERVICES AIMED AT HELPING BUSINESSES UNDERSTAND, MANAGE AND ENHANCE THEIR COMPANY’S PERCEPTION, REPUTATION AND PERFORMANCE.
OUR EXPERTISE
01.
COMPANY MEDIA MONITORING & ANALYSIS
TRACKING COMPANY’S MENTIONS, SENTIMENTS & CONVERSATIONS ACROSS VARIOUS ONLINE AND OFFLINE CHANNELS.
ANALYSING DATA TO UNDERSTAND COMPANY’S PERCEPTION, IDENTIFY TRENDS & MONITOR CHANGES OVER TIME.
02.
COMPETITIVE INTELLIGENCE
ANALYSING COMPETITORS BRAND STRATEGIES, POSITIONING, MESSAGING & MARKET PERFORMANCE.
IDENTIFYING OPPORTUNITIES & THREATS IN THE COMPETITIVE LANDSCAPE TO INFORM STRATEGIC DECISION- MAKING.
03.
CONSUMER INSIGHTS & MARKET RESEARCH
CONDUCTING PRIMARY AND SECONDARY RESEARCH TO UNDERSTAND CONSUMER BEHAVIOUR, PREFERENCES & TRENDS.
SEGMENTING TARGET MARKET, PROFILING AUDIENCE DEMOGRAPHICS & UNCOVERING ACTIONABLE INSIGHTS FOR MARKETING STRATEGIES.
04.
REPUTATION MANAGMENT
PROACTIVELY MANAGING & PROTECTING COMPANY REPUTATION BY MONITORING ONLINE REVIEWS, FEEDBACK & ONLINE CONVERSATIONS.
DEVELOPING STRATEGIES TO ADDRESS NEGATIVE SENTIMENT, MITIGATE REPUTATION RISKS & ENHANCE COMPANY PERCEPTION.
05.
STRATEGY DEVELOPMENT
CRAFTING COMPREHENSIVE COMPANY STRATEGIES ALIGNED WITH BUSINESS OBJECTIVES, TARGET AUDIENCE AND MARKET POSITIONING.
DEFINING COMPANY IDENTITY, VALUES, MESSAGING AND VISUAL ELEMENTS TO CREATE A COHESIVE AND COMPELLING COMPANY STORY.
06.
CAMPAIGN EVALUATION & PERFORMANCE MEASUREMENT
ASSESSING THE EFFECTIVENESS & IMPACT OF MARKETING CAMPAIGNS, ADVERTISING INITIATIVES AND BRAND ACTIVATIONS.
MEASURING KEY PERFORMANCE INDICATORS SUCH AS BRAND AWARENESS, ENGAGEMENT, SENTIMENT & RETURN OF INVESTMENT .
07.
CONSULTING & STRATEGIC ADVISORY
PROVIDING STRATEGIC GUIDANCE & RECOMMENDATIONS BASED ON DATA-DRIVEN INSIGHTS & INDUSTRY EXPERTISE.
COLLABORATING WITH CLIENTS TO DEVELOP TAILORED SOLUTIONS, ACTION PLANS & ROAD MAPS FOR COMPANY GROWTH AND SUCCESS.